Here are a few quick questions to ask yourself as a business manager or an HR professional:

• In your professional career so far, how many job ads have you run in newspapers and/or online?
• On average, how much does each sort of job advertisement cost?
• Over your whole career, how much have you spent on job ads?
• What’s been your return on investment for all those job ads?
• Have your ads ever attracted poor quality candidates or even none at all?

If you’re like most business managers and HR professionals (yes, even us here at HRwisdom), at some point you’ll have run at least one job ad that generated zero interest from job candidates.
 
Chances are you’ll probably also have paid for at least one job ad that only attracted dud candidates for your vacancy.

Avoid The Four Big Mistakes When Writing Job ads

In today’s HRwisdom blog post, we’ll help you avoid making the four big mistakes in writing job ads.

We’ll do this by sharing with you a simple model used by professional consumer products advertisers to sell their products and services all over the world.

What is the model and how can it help you attract and hire better quality employees?

You may have heard of the advertising model known as the AIDA model:

A = Attention
I = Interest
D = Desire
A = Action

An acronym based on a few short words may sound silly but with the economy improving and the return of the global skills shortage starting to loom on the economic horizon, it makes good sense to follow the model to dramatically increase your recruitment hit rate – not to mention your return on investment.

Learn From Real Life Recruitment Examples

To explain exactly how to use apply the AIDA model in your recruitment process, we’re going to walk you through some real life examples via a special online video presentation right here on the website.

Not only will the video explain the four big mistakes made when writing job ads but you’ll also get to see examples of ads that work well and those that don’t work so well. You’ll see examples of photographic ads, text ads, and even a two-line job ad.

HR Video Presentation

To get started, just click on the following link to watch the video presentation.

Click here: Writing Job Advertisements

As always, we’re keen to hear your thoughts – just leave a comment below here.

Remember to visit the HRwisdom home page to access more great free resources to help you find, keep, and manage your employees.

Kind regards,

HRwisdom Support

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