Many Australian businesses focus purely on pay and conditions to attract and retain good staff. Unfortunately, such an approach has limited impact. Today’s HRwisdom blog post shares some excellent ideas to reduce staff turnover and retain good staff.

Why does a focus on pay and conditions only have a limited impact on reducing staff turnover?
Imagine running one of those ‘blind taste tests’ where you ask blindfolded 16 year old volunteers to taste different types of soft drink. Serve the volunteers samples of prune juice, water, tomato juice, and lemonade, you’ll get some fairly distinctive results. You may even get some swearing.
Next, serve the 16 year old blindfolded volunteers ten different types of lemonade drinks and see what happens. You’ll have a tough time establishing clear points of difference and loyalty to your brand of lemonade may be hard to come by.
Now, try applying this blind-folded taste test to your company’s pay and conditions. If your company is like most other companies, you’ll be watching your competitors, paying what they pay, and generally staying near the pack.
Ask your potential employees and current employees to go blindfolded and taste test all the different pay and conditions on offer out there in the labour market. Just like the lemonade scenario, you’ll have a tough time establishing clear points of difference. Loyalty to your brand of pay and benefits may be hard to come by.
Add to the mix a skills shortage, ageing demographics, a return of the war for talent and you may be wondering what to do about your employee turnover issues.
Furthermore, re-run the blindfold test every few months as other companies adjust their pay and conditions to stay with the pack – you’ll probably feel your employee attraction and retention problems intensify.
Click here: Employee Retention Plan
One important piece of the employee loyalty and employee retention puzzle is the slightly obscure concept of employee culture.
HRwisdom strongly recommends you take a look at an excellent article from Smart Company which describes a particularly powerful employee culture that has been carefully developed by a successful company. The company’s strong focus on developing their corporate culture has paid off in terms of profitability and with a staff turnover rate of just 3%.
In its focus on employee culture, this company describes itself as being slow to hire, and quick to fire and it has a range of ‘left field’ differentiators which include:
- A division in the business called Culture Club which only manages employee culture. The Culture Club has no managers or directors in its ranks and all potential employees must pass through the separate Culture Club selection process before joining the business.
- All employees are trained to use Twitter and get 10 minutes a day to tweet about life working at the company. This is used for internal and external purposes.
- Other than meeting legislative requirements, there are no formal annual leave allocations – employees just take as many holidays as they feel they deserve. This has loyalty impact but also forces managers to ensure they only hire the right type of employees in the first place.
- The company is very active in social activism and recently gave a major company, customer, and employee donation to help build an eye hospital in Cambodia.
- Perhaps of most interest: All new employees are offered $2,000 to quit when they have completed the new starter training program. Apparently, less than 3% of new employees take the cash and leave. Imagine the impact that has on employee culture…
HRwisdom highly recommend this Smart Company article on employee attraction and retention. We leave you with a quote from the article in which the MD of the company says:
“Culture is the most important thing to attract the best people. Gone are the days when you can just pay people more. They want their jobs to offer them more, and they want great places to work. If you want to maintain the brightest and the best, then corporate culture is everything.”
For information on developing your employee culture and reducing staff turnover, click here: Employee Retention Plan
HRwisdom